The Ink Squid is an etailer that’s going places, and fast. The company managed to collapse its listing time for an entire product range
from months down to one day. How did it manage to bend time to its advantage? Here the company describes how it was able to accelerate its online success.
The Ink Squid, based in the north-west of England, are specialists in compatible ink and toner cartridges for brand-name printers. The company buys compatible ink cartridges in very large volumes direct from the manufacturer. They aren’t branded but in all other aspects they are the same. The inks are virtually identical and the chips are fully compatible with all listed printer models. The company competes on price and exemplary service.