According to a recent report released by IMRG, in February 2017, British people spent approximately £10.21bn on online shopping. The whole online retail market recorded YoY growth (year-on-year) of 14.5%and the average basket value was £85.
February was a good month for pure play retailers as well, their sales saw an uplift of 16.9% – the best performance since October 2016. During the same period, multichannel retailers reported 12.8% YoY growth – the lowest growth rate since June 2016.
The home and garden sector reported the highest growth in the market – 23.2% compared with February 2016.
The clothing sector also had a strong February with a YoY growth of 13.3%. The most successful category within the clothing sector was lingerie with a 35.2% growth, followed by footwear which was up by 17.7% and accessories with 14.1%.
After two months of negative results, the electricals sector was again showing a positive trend reporting 1.5% YoY growth and an average basket value of £138.
Britons were less inclined to buy gifts in February and the sector reported 3.3% decrease in sales, compared with the same month in 2016. It’s the first time since December 2014 that the sector saw a decline in YoY growth. The February average basket value of £45 was higher than the 2016 average of £40.
Mobile retail (tablets and smartphones) continues its growth reporting an annual growth of 12.1% in February.