Google’s new mobile update will arrive on the 21st April, meaning it has never been more important to optimise your site to be mobile friendly. Although in its February statement the company said these changes wouldn’t directly affect webpage rankings, (and not paid or Google Shopping traffic) it has already decided to label sites as mobile friendly in search results. But don’t panic! Google have already started releasing advice on how to get your site back up to the top of search pages.
The easiest way to find out whether your site is good enough for Google is by taking the mobile friendly test. The tool will assess whether your pages have text that can be read without zooming, are free from unfriendly mobile device software such as Flash and can be downsized to fit a smaller screen. Luckily, Google tests sites based on individual pages, not the whole site. This means that if some of your pages are not optimised to their full, then Google won’t penalise your entire site. Google helpfully makes all algorithm changes of this update in real time, so any edits made will be live straight away.
If you weren’t doing this before, you should now be tracking both your desktop traffic and mobile traffic separately. There might be no need to have two different versions of your site, but you need to make sure it performs well on all devices. Remember, a site can constantly be improved, so keep making any edits that need to be made. If your site doesn’t already use a responsive design, or you would like to learn more about Google’s update, talk to your Volo Account Manager about an upgrade.