IMRG report – Ecommerce Market Evolution in October 2016

Monday December 12, 2016 | Posted at 9:24 am | By Paul Dicken
December 12, 2016 @ 9:24 am

IMRG, the UK’s online retail association, has released a new report which reveals that in October online sales grew by 18.9% compared with the same period in 2015.

Between January and October 2016, the e-retail market has grown by 15.5% overall, compared with the previous year.


Categories report increased growth

Since the beginning of this year, the home and garden sector has reported double digit growth. October was no exception, the sector growing by 26.9% in comparison with the previous year.

The clothing sector reports the highest growth since October 2010 – 21.2% with womenswear, footwear, accessories and lingerie reported as the most successful product categories.

Accessories was the best performing category in October 2016 reporting 37.7% YoY growth. At the opposite end stands health and beauty which continues to be the weakest performing category with a 12.2% decline.


Multichannel retail still going strong

The same report reveals that this October, multichannel retailers have outperformed online only merchants by 1.6%. Multichannel retailers’ sales grew by 19.6% and the online only sector by 18%.

At the same time, for multichannel retailers the average basket value (AVG) went up by 25%, from £79 to £88. This is the largest month-on-month increase in e-retail average basket values since March 2011.

Online only retailers saw their AVB grow by 2.2% from £90 to £92.

The average basket value in clothing reached a 6 year high at £66 while the home and garden category saw a slight rise to £86.

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