You may have noticed in the last few years that shopping online has undergone a dramatic change. There has been a shift in buying products from online stores, to buying directly through social media.
One channel in particular is enjoying this new move. Instagram has quickly evolved into a place where (especially) consumers searching for fashion trends, can source the latest products. The selfies, animal pictures and travel snaps are still there, but now they are mixed with big brands wanting to cash in on a very lucrative market. The fact that Instagram as a platform acts as a ready made marketing channel only makes it more attractive. It also has 500 million users visiting daily. With 48.8% of brands using it to sell, smart sellers should be looking to adopt it as an additional selling channel.
But what’s the best route to start selling directly through Instagram?
Once you have built a strong community of followers, your network will do the leg work for you. It’s also easy to drive traffic to the store through other social networks, as Twitter and Facebook are already connected. Instagram is a fantastic opportunity for sellers to embrace a new way of selling, especially to the up and coming younger generations.
If you’d like to learn more about selling on Instagram or other social platforms, call us today on 0203 856 1999