What Did Britain Buy for Father’s Day this Year?

Friday July 1, 2016 | Posted at 4:23 pm | By Dan Hawkins
July 1, 2016 @ 4:23 pm

Toys & Games products saw the highest growth in 2016

According to one of our latest reports, a larger number of British dads received gifts from the ‘Toys & Games’ category than previous years this Father’s Day (19th June). Online retailers selling on Amazon, eBay and other channels saw their sales for such products soar by 45% this year compared with 2015.

Books and media products were also in higher demand, registering a 15% year on year (YOY) growth. Motors related items and DIY & Garden were also more successful this year with sales growing by 13% and 10% respectively.

Interestingly musical instruments registered a significant decrease from a growth perspective compared with the previous year online retailers sold 31% fewer products in 2016. Health and beauty products didn’t do much better, seeing a decline of 21% over the same period.

Most buyers preferred to do their shopping via sellers’ own websites with sales through this channel rising by 17%. Amazon saw a 10% increase in transactions for this year’s Father’s Day while eBay maintained the same level of sales as in 2015.

Paul Watson, CEO of Volo Commerce commented:

“Market trends and buyers’ demands shift from one year to another, and online retailers have to anticipate and understand these changes to be able to swiftly meet their customers’ needs. To achieve success, retailers need innovative systems that can collect accurate information on all business operations and offers high visibility of the whole marketplace ecosystem. Running an online business means operating at light speed, and etailers need tools that not only show the current state of their businesses on all channels and markeplaces, but also the ability to automate transactions and identify new growth opportunities.”

The average order value (AOV) saw a significant increase as well (by 32%) and reached an average value of £33.78, up from £25.65 in 2015.

The report also revealed that Italians have spent 64% more with UK based online retailers for Father’s Day. Germany was not very far behind with a reported growth in transactions of 56%. Ireland also opened its pockets to British etailers and spent 18% more on this occasion.

 

If you want to find out more about growing your business, contact us for a free consultation here

Explore more News and Views

What Did Britain Buy for Father’s Day this Year?

Friday July 1, 2016 | Posted at 4:23 pm | By Dan Hawkins
July 1, 2016 @ 4:23 pm

Toys & Games products saw the highest growth in 2016

According to one of our latest reports, a larger number of British dads received gifts from the ‘Toys & Games’ category than previous years this Father’s Day (19th June). Online retailers selling on Amazon, eBay and other channels saw their sales for such products soar by 45% this year compared with 2015.

Books and media products were also in higher demand, registering a 15% year on year (YOY) growth. Motors related items and DIY & Garden were also more successful this year with sales growing by 13% and 10% respectively.

Interestingly musical instruments registered a significant decrease from a growth perspective compared with the previous year online retailers sold 31% fewer products in 2016. Health and beauty products didn’t do much better, seeing a decline of 21% over the same period.

Most buyers preferred to do their shopping via sellers’ own websites with sales through this channel rising by 17%. Amazon saw a 10% increase in transactions for this year’s Father’s Day while eBay maintained the same level of sales as in 2015.

Paul Watson, CEO of Volo Commerce commented:

“Market trends and buyers’ demands shift from one year to another, and online retailers have to anticipate and understand these changes to be able to swiftly meet their customers’ needs. To achieve success, retailers need innovative systems that can collect accurate information on all business operations and offers high visibility of the whole marketplace ecosystem. Running an online business means operating at light speed, and etailers need tools that not only show the current state of their businesses on all channels and markeplaces, but also the ability to automate transactions and identify new growth opportunities.”

The average order value (AOV) saw a significant increase as well (by 32%) and reached an average value of £33.78, up from £25.65 in 2015.

The report also revealed that Italians have spent 64% more with UK based online retailers for Father’s Day. Germany was not very far behind with a reported growth in transactions of 56%. Ireland also opened its pockets to British etailers and spent 18% more on this occasion.

If you’d like to find out more about growing your business, contact us here for a free consultation.

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