13th December 2016 – London, UK – The latest report released by Volo Commerce – a leading provider of multichannel ecommerce technology and services – analysing past Christmas shopping periods found 2015’s peak days for online shopping were 13th, 20th and 21st of December.
For example, on the 20th December, online retailers saw their sales increase by up to 32% compared with 2014, with health and beauty, fancy dress, and electronics and technology products in particularly high demand.
Such reports are critical for retailers because it helps them pre-empt spikes in demand.
Over the whole month of December 2015, health and beauty products increased by 37%, fancy dress saw a rise of 28% while electronics and technology sales grew by 5% compared with the same period in 2014.
Paul Watson, CEO of Volo Commerce, commented:
“Such reports are critical for retailers because it helps them pre-empt spikes in demand. Knowing ahead of time when people do their seasonal shopping enables them to order the right products ahead of time, create specific offers and strengthen their logistics capabilities. It’s also helpful for consumers as they can receive their desired items in time and get better deals for their money.”
Another interesting discovery revealed by Volo’s report is that British online retailers exported aggressively in December 2015. Sales to the US grew by 51%, while German online shoppers increased their UK purchasing by 29%. Customers from the Netherlands also showed their appetite for UK merchandise by increasing their online purchases by 17%.
Finally, a large number of consumers still did their shopping directly with brands – retailers saw a 33% increase in transactions processed through their own websites.
“With this information retailers can make sure the peak days ahead of them are as successful as previous years,” added Watson.