eBay Active Content Changes – What You Need to Know

Tuesday February 21, 2017 | Posted at 10:43 am | By Paul Dicken
February 21, 2017 @ 10:43 am

Many eBay sellers use listing templates – especially business and professional sellers. They improve the look of listings, allow you to have your own brand identity, and give your customer the chance to explore your offering of products.

So far, so good. However, many of them will use active content. Active content means a piece of code which runs a script on the page. eBay says that this includes “JavaScript, Flash, plug-ins and form actions which can be used to create features such as cross-promotion modules or video players”.

eBay announced in the Fall 2016 Seller Update that a new policy would mean that active content would no longer display in listings in June 2017 – this means listing templates using active content will no longer properly function. Listings could ultimately end up being removed if they remain non-compliant. Of course, that means you’re going to want to make sure that you’re compliant by the time June rolls around – in just a few months time.

listing template active content

In this template, the search bar is an example of active content.

So why are eBay making these changes? Well, though it definitely means a lot of upheaval for sellers, eBay’s primary concern is that listings are mobile-friendly. Active content significantly impacts load times for mobile users; and with mcommerce ever-increasing, eBay have made a strategic decision to act now rather than wait for templates to become even more ubiquitous.

If you need to find out whether your listings are currently compliant, you can use this tool to check. (You don’t need to check all your listings – but if you are using more than one template, check at least one listing using each template.)

Ultimately, if you have active content in your templates, unless you designed them yourself, you’re going to need to shop for a new template design that will comply in June. It’s also important to realise that many designers and agencies will be extremely busy as the deadline approaches, so the sooner you get it out of the way, the better for your business.

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