The Margin Mantra ebook tells you that if you lose a penny on every deal, you’ll never make it up in volume.
So called ‘loss leader’ strategies have historically been used in bricks and mortar stores where your customers might pick up other goods as they’re hunting down the advertised bargain.
In the ecommerce world of one-to-one marketing where someone can get straight to a specific item, you don’t want to be selling anything at no or negative margin, unless your customer needs to buy a second item with a margin that at least covers your initial losses.
It becomes a battle to drive up efficiencies and scale profitably. How are you supposed to achieve this?
Download this free ebook to learn how Volo helped consumer tech merchant Cheapest Electrical streamline their business and experience transformational growth.