With so much of online retail coming down to price and service, there’s huge pressure on retailers to keep prices low in order to remain competitive. That puts a major squeeze on your margins, especially when you factor in all the costs associated with selling your items – things like supply costs, selling charges from marketplaces like Amazon and eBay, payment gateway charges, staffing and system costs.
As your business grows and the orders start flying in, it becomes more and more difficult to keep an eye on your profitability, and whether you’re actually making any money or just treading water. Setting aside time in your busy work day to focus on reporting in this area is going to save you countless hours, and pounds, in the long run.
Hear Volo CEO Paul Watson talk about the importance of effective margin reporting for ecommerce businesses. Plus get practical advice from BI expert Andre Verhaeg on the kinds of reports you should be focusing on, and see how Volo Vision’s reporting suite can shine a light on your true profit picture.