See your multichannel sales take off

We know the correct multichannel choices have a substantial impact on your marketplace success, so we've put together some best practice tips to help you create a joined-up customer experience.


Below we've outlined the key steps to getting your stock visible on the right channels in the right quantities, and how you can optimise your listings on those channels in order to maximise sales.


At Volo, we want to help you build a successful multichannel strategy and see your business take off.

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Channel coverage
Centralise your stock

Use a single inventory pool from which all your channels are updated, so you can easily push your stock updates out and re-order products.

Know your channel

Understand how the search capability works on each site and how search enquiries are returned to potential buyers, so you can optimise your product data to improve your visibility in search.

Build resilience

Diversify the channels you're on to spread your risk. It's better to have three equal channels than two, one of which brings you 70%, or one channel bringing you 100% of your business.

Centralise your communications

Pull all your customer communications into one central location, as this is easier to manage and a much more productive use of your customer service staff time in the long run.

Build your brand

Where rules allow you can use marketplaces as additional acquisition channels. Once someone buys from you, you can send them an offer in the invoice to return directly to your website.

Listing Quality
Get your titles right

Different marketplaces have different character length requirements for titles. Always use the full length available for that marketplace.

Optimise your data

You need to stand out among competitors using the same suppliers and the same or similar products as you. When there's many sellers with the same item, optimised data will help yours get noticed.

Images are everything

The more images you have and the bigger they are, the better you perform. According to eBay research, using at least 4-5 images per SKU will increase your sales conversion rate by up to 7%.

Centralise your communications

Pull all your customer communications into one central location, as this is easier to manage and a much more productive use of your customer service staff time in the long run.

Mobile is king

eBay states that over 50% of sales across its platform now touches mobile at some point. Use item specifics on eBay as they act as a short description, improving the mobile experience for customers.

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Take the next step towards multichannel success today
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