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Six ways to make your customers smile

We’re willing to bet the sun is always shining on one of your customers somewhere, so use this mood booster to make your customers smile. Connecting with your customers through humour is an effective way to communicate on an emotional level, making your brand more memorable and positive. Sometimes it seems like we live in a very serious world, so using humour to engage and retain customers will brighten their day. Here are six ways to make your customers smile…

1. Write a BuzzFeed-style article

There’s no denying the success of BuzzFeed, which attracts more than 200 million monthly site visitors and is currently valued at $1.5 billion. The news site must be doing something right, but what? BuzzFeed is a laboratory of fun and viral content. It has changed how we consume online content; list-style articles appeal to our shrinking attention spans (which is now one second shorter than a goldfish!) and increasingly busy lives. Why not try writing a punchy, fun article for your customers that appeals to their interests – whether that’s fashion, sports, sub cultures or lifestyle. Just visit BuzzFeed to get some inspiration.

2. Emails

Emails allow you to connect with your customer straight in their inbox. But how can you be funny in an email? Subtle quirky copy in the right places is an easy way to make your customers smile without being too intrusive. One example, is Storenvy – its reply email address is please-reply@storenvy.com and its unsubscribe text reads: You’re receiving this email because we love you (and because you provided your email address when you created your Storenvy account or completed a purchase). If you’d prefer not to receive promotional messages from us in the future, you may unsubscribe at any time. And, don’t worry, we’ll still love you.

3. Post some funny snaps on Instagram

Instagram is the perfect place for you to post your funniest snaps or videos as it gives you lots of opportunities to reach out to a wider audience through the use of hashtags. Check out our article to find out how. There’s loads of inspiration out there, but we’ve chosen to focus on BMW who are normally quite serious, but do occasionally post some light relief for their followers. Pictured below is @merlinthecarpug who has become an Instagram sensation (with 5,500 followers) thanks to his owner who reviews cars for a living, picturing his pet pooch in every car he reviews. BMW picked up on the picture, reposted it and gained a whopping 118k likes.

4. Twitter

Twitter has the same social sharing capacity as Instagram. The more you post, the greater your brand visibility will be. Being witty in 140-characters can be challenging and getting people to follow a brand account is even harder, so humour can be a great way to attract attention and gain more fans. Brands like Innocent Smoothies, Oreo and Old Spice all have entertaining Twitter feeds – check them out, they might inspire you to mix things up. If you’re finding 140-characters too restricting, have a look at one Volo customer Public Desire, who often use imagery to send out messages. Its irreverent tone on its Twitter feed appeals to its young female audience with lots of memes (humorous pictures with text overlaid that go viral on the Internet) and relevant content. The tone makes users and potential customers feel like they are engaging with a friend, not a faceless company.

5. Your about page

When was the last time you had a look at your about page? If it’s in keeping with your brand you can have a bit of fun with this part of your site and garner positive customer sentiment. If customers feel warmly towards your brand, sales are likely to increase. Volo customer, Trevor Ginn from Hello Baby has done exactly that. Instead of a dry and boring about page, Hello Baby has used baby photos of the team and asked staff what their mothers thought of them when they were younger. Not only is this on brand, but it also injects a bit of fun and personality to the company.

hello-baby-team

6. Your error page

Your 404 bounce page is another area you can tweak to brighten up your customer’s day. Landing on a bounce page is annoying enough, so a funny or warm message will make anyone feel better about the inconvenience. For example, have a look at the error message on the M4 Marketing page which has humorous copy followed by helpful links:

m4-404

Shake up how you communicate with your customers, add a bit more humour, and you might be surprised by the reaction you get – and you’ll enjoy doing it too!

Go back

Six ways to make your customers smile

We’re willing to bet the sun is always shining on one of your customers somewhere, so use this mood booster to make your customers smile. Connecting with your customers through humor is an effective way to communicate on an emotional level, making your brand more memorable and positive. Sometimes it seems like we live in a very serious world, so using humor to engage and retain customers will brighten their day. Here are six ways to make your customers smile…

1. Write a BuzzFeed-style article

There’s no denying the success of BuzzFeed, which attracts more than 200 million monthly site visitors and is currently valued at $1.5 billion. The news site must be doing something right, but what? BuzzFeed is a laboratory of fun and viral content. It has changed how we consume online content; list-style articles appeal to our shrinking attention spans (which is now one second shorter than a goldfish!) and increasingly busy lives. Why not try writing a punchy, fun article for your customers that appeals to their interests – whether that’s fashion, sports, sub cultures or lifestyle. Just visit BuzzFeed to get some inspiration.

2. Emails

Emails allow you to connect with your customer straight in their inbox. But how can you be funny in an email? Subtle quirky copy in the right places is an easy way to make your customers smile without being too intrusive. One example, is Storenvy – its reply email address is please-reply@storenvy.com and its unsubscribe text reads: You’re receiving this email because we love you (and because you provided your email address when you created your Storenvy account or completed a purchase). If you’d prefer not to receive promotional messages from us in the future, you may unsubscribe at any time. And, don’t worry, we’ll still love you.

3. Post some funny snaps on Instagram

Instagram is the perfect place for you to post your funniest snaps or videos as it gives you lots of opportunities to reach out to a wider audience through the use of hashtags. Check out our article to find out how. There’s loads of inspiration out there, but we’ve chosen to focus on BMW who are normally quite serious, but do occasionally post some light relief for their followers. Pictured below is @merlinthecarpug who has become an Instagram sensation (with 5,500 followers) thanks to his owner who reviews cars for a living, picturing his pet pooch in every car he reviews. BMW picked up on the picture, reposted it and gained a whopping 118k likes.

4. Twitter

Twitter has the same social sharing capacity as Instagram. The more you post, the greater your brand visibility will be. Being witty in 140-characters can be challenging and getting people to follow a brand account is even harder, so humor can be a great way to attract attention and gain more fans. Brands like Innocent Smoothies, Oreo and Old Spice all have entertaining Twitter feeds – check them out, they might inspire you to mix things up. If you’re finding 140-characters too restricting, have a look at one Volo customer Public Desire, who often use imagery to send out messages. Its irreverent tone on its Twitter feed appeals to its young female audience with lots of memes (humorous pictures with text overlaid that go viral on the Internet) and relevant content. The tone makes users and potential customers feel like they are engaging with a friend, not a faceless company.

5. Your about page

When was the last time you had a look at your about page? If it’s in keeping with your brand you can have a bit of fun with this part of your site and garner positive customer sentiment. If customers feel warmly towards your brand, sales are likely to increase. Volo customer, Trevor Ginn from Hello Baby has done exactly that. Instead of a dry and boring about page, Hello Baby has used baby photos of the team and asked staff what their mothers thought of them when they were younger. Not only is this on brand, but it also injects a bit of fun and personality to the company.

hello-baby-team

6. Your error page

Your 404 bounce page is another area you can tweak to brighten up your customer’s day. Landing on a bounce page is annoying enough, so a funny or warm message will make anyone feel better about the inconvenience. For example, have a look at the error message on the M4 Marketing page which has humorous copy followed by helpful links:

m4-404

Shake up how you communicate with your customers, add a bit more humor, and you might be surprised by the reaction you get – and you’ll enjoy doing it too!