Listing Quality
You are what you list


Get your titles right
Listing titles are used by the various marketplaces to match against search keywords popularised by the end users. Different marketplaces have different character length requirements for titles. Use the full length available for that marketplace and also weight the more important words towards the beginning.
Optimise your data
A process to optimise your data can pay dividends for you in the long run. Optimising your data helps you stand out against those competitors using the same suppliers and the same or similar products as you. There could be many sellers for the same item, so you need your version of the item to be noticed and clicked on.
Images are everything
The visual aspects to purchase conversion are hard to underestimate. The more images you have and the bigger they are, the better you perform. We recommend using at least 4-5 images per SKU to increase buyer confidence, and using more images has been proven by eBay to increase your sales conversion rate by up to 7%.
Mobile is king
eBay states that over 50% of sales across its platform now touches mobile at some point. It’s extremely important to use item specifics on eBay, as they act as a short description. Amazon limits the amount of html to simplify the listing format so it’s already mobile optimised and naturally presents your listings in a clear way.
Search rankings rule
Most marketplaces use item-level sales history to rank products. You want to be ranked first and seen first every time if at all possible, so you’re much better off combining related items into a variation listing, as each sale will up your score on your variation listing, rather than diluting the score over multiple individual listings.
Getting great at listing quality
When you get great at listing quality, you can grow your business more effectively. Volo helps companies grow their sales through high quality data and the swift, efficient listing of items. Multi-category etailer XS-Stock uses Volo to manage its listings and variations and has grown 25-30% every year.
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