If it was easy, everyone would be doing it, right? In the grand scheme of things, our need to change is in response to a problem or an opportunity. Either something’s not working as we’d like and preventing us from growing the business, or we need a little something extra to help us capitalise and hit our targets. In multichannel ecommerce this tends to come down to a number of common issues that we identity with. Click on a problem you want solved and read on to find out how you can best address it. Problem solved.