Blue Lagoon Products

Blue Lagoon Products is an etailer that has doubled its staff and doubled its revenues in two successive years. How did it achieve this? In large part by automating its manual back office processes. This story describes how the company left the manual world behind and adopted the philosophy of ‘automate to accumulate’. Blue Lagoon products is based in Merseyside, UK and is an etailer and distributor of household goods, tools, kitchenwares, homewares, appliance cables/adaptors and much more. Blue Lagoon ranges are available on eBay, Amazon or directly from the company. The company also deals with wholesalers and other traders, and also offers a sourcing service available on selected ranges.
  • Category: Home & Garden
  • Challenge: Manual processes, multichannel
  • Results: Doubled revenues 2 years in a row
  • Benefits: Save 2 staff
The Pain of Success

Nick Jones, Managing Director, Blue Lagoon Products: “We started out and grew as many thousands of online merchants do. In the beginning we were buying stuff from discount stores that we thought there was a good market for, and selling on eBay. We carried on and started going to other shops. I was working as a taxi driver at the time, and my mother, who was working part time, was also helping out in the business. The business became a living, and we became directors of the company. We went further afield and started importing from China. I remember one year we imported and sold 20,000 headphones.

“As is common, we were doing all this ourselves. I was using eBay Blackthorne for listing, going into Paypal and downloading a transaction log, exporting to excel, then to an access database, printing off picking slips, printing labels and so on. We were experiencing the classic growing pains. It was a tough time. I was manually updating every listing and juggling this with all the customer service emails. We wanted to go onto Amazon, but there was no way we were going to be able to manually synch the stock levels with Amazon too. That was when we started looking for outside help.”

Double Bubble

“My three favourite things about Volo? The first is the channel profiler, the fact that I can list items quickly and deploy them right away across my marketplaces. The second is kits and bundles. We sold a lot of kits before Volo came along, and stock control was a nightmare, there’s no other way to put it. Volo knows what two plus two is, it knows the who and the what, we don’t have to worry about that any more. Third is the fact that our pick and pack process has been completely streamlined. This especially helps us with our cross border trading.

“I’d recommend Volo very highly. They are very forward thinking and they always have great stuff coming down the pipeline. I would advise companies to go for it, you won’t regret it. I’m very doubtful I’d be able to achieve the growth I’ve seen without Volo. It’s really helped us.”