Tamebay has published a white paper that we think will appeal to four types of seller. It’s called ‘Scaling Up Your Online Business – How to Build, Grow and Industrialise eCommerce’. You can download it here.
The first group of sellers is those who are just now starting their ecommerce journey. The second group is established sellers who had to shutter their business and are now, as society reopens, figuring out how they can emerge from this faster and stronger. The third group is established sellers who found themselves busier than ever before and were struggling to keep up demand as the world went online and they had to cope with fewer staff and / or social distancing requirements. The fourth group is any seller looking to scale their business during any time, unprecedented or not.
We’re very pleased to be associated with this white paper as its sole sponsor. Tamebay has designed it to appeal to as much of its reader base as possible, and has seen that readership swell considerably since mid-March. It’s probably never been busier. We work with companies who are generally doing more than £1m GMV per year and are looking to get to the next level of their growth across websites and multiple marketplaces with an approach that centralises and streamlines their effort. The goal of scaling up your ecommerce business is therefore exactly what we’re about.
As you might imagine, this white paper started out at the beginning of the year as a resource for the fourth group. A survey of over 100 sellers sought information on how geared up they were for growth and where they were looking to focus their efforts. Then factors outside its control plunged ecommerce into one of two extremes: either every-day-is-Black-Friday surges of demand for anything you could consume in your home and garden, or a rapid tailing off of demand that forced companies to close.
As societies around the world started to close down, the planet’s most populous nation – and effectively the planet’s supply chain – was not able to deliver on the demand requirements of the countries that had come to rely on it. This state of affairs, with close to a single of failure, has prompted dozens of governments and millions of businesses to evaluate how they source their product.
Tamebay wisely decided to hit pause on the white paper, while it evaluated the fallout and increased its resource output to help its readership and a whole new army of online converts. As countries continue to open their societies and borders, the gates of the physical economy are starting to admit traffic again and retailers with a physical presence are adapting to the new rules for managing footfall. It’s a good time, therefore, to publish a document which provides guidance on the online channels part of being multichannel.
As well as the results and analysis of the seller survey, the white paper covers setting up your ecommerce business, setting up for growth, and the tools and techniques to get you there. There are also four case studies where Volo customers have generously shared the lessons they learned during their growth journey. We’re very grateful to them for their time and willingness to share the inside track on sustainably scaling your ecommerce business.