How Logs Direct Scaled Marketplace Sales with Volo’s Multichannel Ecommerce Software
Volo Commerce marketplace management software has helped Logs Direct take greater control of its multichannel ecommerce operations. As a family-run UK supplier of kiln-dried firewood and garden products, Logs Direct needed a more efficient way to manage marketplace listings, stock levels, pricing, and product content across multiple channels. By moving away from external agency support and bringing marketplace management in-house with Volo, the business has improved efficiency, reduced costs, and achieved significant growth in marketplace sales and margins.
About Logs Direct: A Sustainable UK Firewood Supplier
Logs Direct are a family run business established in 2004 who specialises in the production and distribution of kiln-dried firewood and garden products. We deliver kiln-dried firewood from well managed UK & European forests for delivery right across the UK via small parcels through to large, palletised crates and bulk bags. As a family run business, we recognise that sustainability is one of the most important factors concerning all our futures. Our high-quality logs come from trees that do much more than provide us with the lifeblood of our service.
The Challenge: Inefficient Marketplace Management and Rising Costs
Before implementing Volo, Logs Direct relied on an external agency to manage their online marketplace listings.
While initially convenient, this approach created several challenges as the business grew:
- Increasing operational costs
- Limited control over product data and listings
- Poor product descriptions due to lack of industry knowledge
- Slow response times when updating stock levels and pricing
This lack of control made it difficult to maintain brand consistency and optimise listings for performance across marketplaces like Amazon and eBay.
The Solution: Marketplace Management Software from Volo Commerce
By switching to Volo’s marketplace management system, Logs Direct brought all listing and inventory control in-house.
This gave them full control over their product information management, allowing them to:
- Create accurate, high-quality product titles and descriptions
- Manage a centralised image library for consistent branding
- Update stock levels in real time across multiple sales channels
- Adjust pricing quickly to stay competitive
For a manufacturing business, the ability to instantly mark products in or out of stock is essential—helping prevent overselling and improving operational efficiency.
The Results: Increased Sales, Higher Margins, and Greater Efficiency
Since adopting Volo’s multichannel ecommerce software, Logs Direct has achieved:
- Significant growth in marketplace sales and revenue
- Improved profit margins
- Reduced reliance on costly third-party agencies
- Faster response times to stock and pricing changes
By centralising their operations, they’ve gained the agility needed to compete effectively across multiple online marketplaces.
Why Volo Works for Marketplace Sellers
Volo enables businesses to manage all their marketplace integrations from a single platform—saving time while improving accuracy.
“Volo is a great tool for maintaining control of our brand and products when selling through marketplaces. Making a single change and pushing it across multiple channels is a huge time saver.
With intuitive day-to-day functionality, tasks like stock updates and price changes quickly become routine. For more advanced processes, Volo provides a comprehensive support library with step-by-step guides and video tutorials.
Expert Support That Makes the Difference
Beyond the technology, the Logs Direct team highlight the importance of hands-on support during onboarding:
“Paul and Aaron were amazing in setting us up. The transition was seamless, and they’re always happy to help when things get a little too technical.”
Conclusion: A Smarter Way to Scale Ecommerce Marketplaces
For Logs Direct, moving to Volo was a strategic decision that unlocked growth, reduced costs, and improved control over their multichannel ecommerce operations.
If your business is looking to scale across marketplaces while maintaining control over listings, stock, and pricing, Volo provides a powerful, flexible solution.
