The Benefits and Limitations of Amazon FBA
Fulfilment by Amazon (FBA) is one of the most well-known fulfilment networks available to eCommerce sellers. Amazon proposes that businesses using FBA ‘benefit from Amazon’s unparalleled fulfilment expertise’, and the logistical benefits are clear from the offset. In fact, it could be argued that FBA is the ultimate integration tool, streamlining multiple processes and reducing manual practices. However, as with all integration tools, there is always an element of compromise when it comes to this integration coverage.