Exploring the ManoMano Marketplace

Thursday February 18, 2021 | Posted at 4:15 pm | By Paul Dicken
February 18, 2021 @ 4:15 pm

This post introduces us to ManoMano, the leading European marketplace for DIY, Home & Garden.

The year 2020 was the year where the child that was ecommerce leapt through adolescence and became a fully fledged adult. Marketplaces across the world, and from all categories, saw unprecedented growth as customers flocked from closed physical outlets to the only realistic alternative – online.

The global all-category marketplaces like Amazon and eBay mushroomed last year, but not at the pace of the ‘world’s fastest growing marketplace, OnBuy. At the same time, marketplaces which have more of a vertical focus also did incredibly well. None more so, perhaps, than ManoMano.

Maybe you’ve not heard of ManoMano. If you’re in the DIY and Home & Garden business, you probably have. If you’re based in the UK, you’re about to hear much more from ManoMano. Allow us to help with that process a little.

The marketplace was founded in 2013 by the two Co-CEOs Philippe de Chanville and Christian Raisson. Offices are in Paris, Bordeaux and Barcelona, which sounds very swish. ManoMano currently sees 50 million unique visitors per month across France, Belgium, Germany, Italy, Spain and the UK. 3,600 sellers offer more than 10 million items. In the UK alone, more than 1 million products are offered for sale.

Speaking of the UK, consider these facts:

  • ManoMano doubled its total sales in 2020 to €1.2 billion (a little over £1 billion)
  • Sales in the UK increased 240% to €105 million (about £90 million, give or take)
  • The UK DIY market is worth €50 billion (about £43 billion)
  • The online percentage of that is a healthy 21%
  • It runs a jaunty blog for DIY and Home & Garden enthusiasts and has a community of ‘Manodvisors’ who provided shopping advice through over 2 million conversations

All of this points towards ManoMano in 2021 turning its focus much more towards the UK and its £43 billion ecommerce economy. To fuel this ambition, ManoMano plans to introduce more services to support its growing seller base and grow its UK marketing, including TV advertising.

If you’re based in the UK and you’re active in the DIY and Home & Garden sectors, you should be looking at ManoMano. To discuss adding this important marketplace to your current coverage of online channels, and to find out how you can grow profitably by centralising your multichannel efforts, why not get in touch with us here.

Explore more News and Views