Decathlon is the largest sports retailer in the world. Since first opening its doors 46 years ago, the French retailer has opened 2,080 physical stores across 55 countries. With such a huge influence on the sports goods market, it’s no surprise that in 2020 Decathlon launched its own marketplace using Mirakl technology. Considering the scale of the business and the trajectory of the market, Decathlon predicts that within five years their marketplace sales will reach €1 billion. This might sound ambitious, however Decathlon has (quite literally) earned the right to be so aggressively ambitious – with a channel-combined €15 billion in net sales in 2022.
For small, medium, or aspiring-to-be-big brands looking to scale, these success stories can evoke an understandable combination of focussed motivation and cynical dejection. However, as marketplaces continue to take favour for consumers and big retailers – the opportunities for brands and resellers looking to capitalise on a multi-channel sales structure are rapidly improving. If you can’t beat them – list on them.
As a sports brand and/or reseller you would be hard pushed to find a more relevant and beneficial marketplace for listing your products.
Brands listing on Decathlon benefit from:
As we hinted at above, Decathlon is selective about its sellers. However, if you’re a sports brand, licensee or reseller, you have no reason to be put off. The initial application is very straightforward and not overly time consuming. Once submitted, Decathlon will follow up to discuss the application.
As retailer marketplaces grow in popularity, we recommend continually seeking out opportunities for improving your channel coverage across category-specific marketplaces relevant to your brand. When doing so, keep in mind which channels can be integrated into your systems and processes.
Volo integrates any marketplaces using the Mirakl platform. To find out more about how Volo could help your business scale, please get in touch.