eCommerce is rapidly evolving, and the marketplace model has quickly become the preferred consumer experience. 85% of European traffic goes to online marketplaces and 35% of all sales are done through a marketplace platform. Brands are getting savvier at recognising their listing opportunities and adapting to the rapid changes within the market. Despite this sector-wide understanding that things change (and fast), even the most seasoned eCommerce sellers have been astounded by the rate of growth exhibited by Temu.
Temu is a third-party marketplace promising bargain prices on a vast range of products. The app launched in the UK in April 2023 and has already accrued nine million UK-based users, making it the UK’s most downloaded shopping app. The app’s popularity is largely due to aggressive marketing tactics, bargain prices, and a heavy dose of viral social media.
Although Amazon remains the reigning marketplace leader when it comes to active users, Temu is proving itself to be the champion of consumer engagement. Users spent a combined total of 120 million minutes per day on Temu, compared to 79 million on Amazon. Demonstrating superior user engagement against a well-established marketplace like Amazon is no easy feat, doing so after only seven months in the UK market is something else entirely.
Temu’s exceptional popularity in the crowded eCommerce market is causing waves, the impact of which is not yet clear. To stay competitive, brands are not only required to adopt an omnichannel approach, but also pay particularly close attention to the dominant marketplaces available. As Temu grows, so does the competition within the channel. Although FOMO is rarely a good business argument, in this case, it’s pretty compelling. Listing on Temu ensures your brand doesn’t miss out on the potential revenue-driving opportunities that go hand in hand with the marketplace giants. Factoring in Temu’s trajectory, it’s entirely plausible that we are witnessing the future of marketplace eCommerce moving up the ranks at triple speed.
Selling on Temu is in theory straightforward, however, the links on the site can send you in circles. They’ve released a step-by-step guide for beginners, but it looks like the ‘become a seller’ link is no longer functioning as the marketplace suggests it will in this guide.
If you struggle to set up a seller account or create a seller app directly in the app, we recommend emailing the marketplace directly.
As this is a relatively new marketplace, it’s important to ascertain whether your end-to-end eCommerce software can integrate with Temu as part of your multi-channel sales structure. If you are able to integrate the sales channel, you will be able to list, process orders and ship through your integration provider and avoid duplicating manual processes.
Get in touch to find out more about how Volo could help your business scale on marketplaces like Temu.