Selling on Temu in 2025 – What SMEs Should Know

Marketplaces have become the go-to shopping experience for consumers, and cross-border platforms like AliExpress, SHEIN, and Temu – are forecast to significantly contribute to e-commerce growth across five major markets (UK, Germany, France, Spain, and Italy)over the next 4 years.

For brands, this means one thing: if you’re not on the marketplaces your customers love, you risk being invisible.

And right now, one name keeps popping up: Temu.

What is Temu?

Since launching in the UK in 2023, it’s quickly grown from a viral curiosity to a genuine marketplace heavyweight. In 2024 it was the most downloaded iPhone app in the UK – and in 2025, it’s showing no signs of slowing down.

Its recipe for growth?

• Eye-catching bargain prices
• A tidal wave of marketing spend
• Clever use of viral social media hooks

The result: millions of active UK users.

Why should SMEs care?

Amazon still wears the crown for active users, but Temu is proving to be a real challenger in the battle for consumer attention. Engagement stats are telling us that users are spending more time inside Temu’s app than they are on Amazon. That kind of stickiness matters – and it means SMEs can’t ignore the platform’s pull.

Of course, with increased popularity comes increased competition. As more sellers pile in, margins get squeezed and visibility becomes harder to secure. But if you’re weighing up where to expand your marketplace presence, Temu’s trajectory makes it hard to leave off the list. Although we don’t advocate the ‘but everyone else is doing it’ policy very often, you don’t want to fall being your competitors by not being present on marketplaces that are popular with you consumers. Listing on Temu ensures your brand doesn’t miss out on the potential revenue-driving opportunities that go hand in hand with the marketplace giants. Factoring in Temu’s trajectory, it’s entirely plausible that we are witnessing the future of marketplace eCommerce moving up the ranks at triple speed.

How to sell on Temu

In theory, setting up on Temu is straightforward. However, the onboarding process isn’t always as smooth as promised. Links loop, sign-up pages glitch, and the seller portal still feels like it’s finding its feet.

If you do get stuck, the quickest route is often to email Temu directly rather than relying on their guides.

And here’s the critical part for SMEs: make sure your eCommerce software can integrate with Temu. If you can connect Temu into your existing multi-channel setup, you’ll save yourself from manual listing, duplicate order entry, and the headaches that come with juggling too many tabs.

Temu is no longer just an experiment in bargain hunting. It’s a serious marketplace contender in 2025 – one that SMEs should at least have on their radar. Whether you decide to dive in or not, its rapid rise is another reminder of why flexibility and integration matter in today’s eCommerce landscape.

Thinking about adding Temu to your marketplace mix? Volo can help you plan, launch and grow with the right integrations to keep your business future-ready.

Use our exclusive registration link to sign up for Temu today.

Get in touch to find out more about how Volo could help your business scale on marketplaces like Temu.