Despite a challenging retail climate, The Range is one of the UK’s fastest-growing multi-channel retailers. By 2026 Retail Week predicts they will be one of the UK’s top 30 retailers, with growth rates similar to that of eCommerce giant Amazon. Given the ambitious growth plans, it’s not surprising that in 2020 The Range launched their own marketplace – The Range Plus – to improve their, well… range.
With the emergence of SaaS solutions such as Mirakl, many popular high-street retailers are opting to launch their own marketplaces. As B&Q boss Graham Bell notes, launching a marketplace offers “the biggest potential revenue growth opportunity that the business could ever envisage.” The benefits of these marketplaces are not exclusive to the retailers themselves. SME eCommerce brands are also reaping the rewards of greater channel coverage.
By Humphrey Bolton, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=110640641
The Range is a trusted UK department store. The store’s greatest asset, as perhaps suggested by the name, is their range of products. From dog food to disco balls, The Range sells a large assortment of products over several home and garden departments.
Since opening their first store in 1989, they now have over 200 physical stores nationwide, with plans to acquire more over the coming years. With over 170,000 reviews on Trustpilot (we can all dream) showing a favourable 3.7/5, the store is generally regarded highly by UK consumers.
It’s important to consider channel relevance when building your sales channel strategy. The Range’s expansive department coverage offers a unique selling proposition as a marketplace – it is highly relevant to many sellers.
Given its relevance as a channel, many businesses can benefit from improved reach, positive brand associations, improved revenue opportunities, and a commission-based fee structure.
The Range offers a straightforward sign-up form on their website to register as a seller. Once completed they will confirm eligibility before guiding you through the listing process.
Ensure your ERP system is able to integrate the marketplace to minimise complexity and avoid excessive manual data input.
Interested in incorporating The Range into your multichannel sales structure with ease? Volo integrates with The Range to ensure a simple transition and improved channel coverage. Get in touch to find out more about how Volo could help your business scale.