Every month we publish an article for Tamebay in their Know Your Data series. In this post we give you a sneak preview of the last article in the series, which we’re turning into a complete Know Your Data ebook. The article is on dashboards.
In this 9-article series we’ve covered data analysis and reporting for best sellers, product sales velocity, your slow or dead stock, your margins, stock forecasting, refunds, your top customers and your channels and cross-border activity. Today we’re at the end of the series, exploring the use and benefits of dashboards.
It seems appropriate to end this series on dashboards, since they bring us full circle to the beginning. Your dashboards are in all likelihood going to be the first place you go every morning. They should be like your favourite chair, a place where you always feel comfortable and gravitate to. All of your key metrics in one place, giving you at-a-glance insight into performance. Your world, in one window.
There are 2 aspects to powerful dashboards: the information presented and how it can be configured. In the first instance, by information we really mean actionable analytics. Actionable analytics are the output that presents you with the answer, rather than a report that you have to analyse to get to the answer. We’ll list some suggestions for your dashboard components and then touch on some of the nuances behind how you have them configured.
How you configure your dashboards depends on the flexibility of your analytics and reporting system. Here are some considerations you can fold into your dashboard planning.
One final word on this. Data drives everything, so we encourage businesses to live inside their analytics and reporting system. We recommend you look at your dashboards every day, even if it’s just a quick check and you don’t feel the need to access any of your specific reports for the detail.
If you can’t or won’t visit your dashboards daily, and if your system can manage it, setting up automated performance summaries to come by email is very handy. A few of our customers rely on the dashboards and the reports but don’t set up the email summaries. A few others rarely go into their system but read their email summaries religiously. And some do both. Ideally you should be able to set email summaries to come in daily, weekly and/or monthly and be configurable to summarise a range of your key metrics.
You can download the complete Know Your Data series in this ebook. Otherwise, to discuss any element of your ecommerce reporting and analytics, please get in touch.