The marketplace advantage
Marketplaces continue to grow at a rapid rate. The market is dominated by Alibaba, Amazon, eBay and Walmart, but there’s an army of other marketplaces across the globe, including the quickly accelerating OnBuy in the UK (here’s a referral link
for registering to sell on OnBuy). You don’t need to spend a long time building traffic to your brand, and you can extend your brand by using marketplaces as another acquisition channel – while still keeping the control. The bigger marketplaces also provide you with a proven gateway into international sales, opening up emerging, established and less competitive markets for you.