This post looks at why UK DIY and Home & Garden sellers should consider adding ManoMano to their multichannel ecommerce strategy.
In an earlier post we introduced ManoMano and highlighted its 2020 success doubling its revenues in the sizeable UK DIY and Home & Garden market. This success has prompted it to invest much more in growing its UK presence, for which it needs more sellers – sellers like you perhaps. Let’s look into the case for investment in a little more detail.
First of all, the categories. These are the key ones:
Secondly, what kinds of things is ManoMano doing that signal its intent and deliver further support for sellers? Well, its building out its Northern European presence, especially in the UK. It’s also continuing to recruit more brands and sellers to the marketplace and offering more services like advertising through sponsored products to help its sellers grow. To deliver on this it plans to increase its sales force from 650 to 1,000 this year.
A quick glance at Selling on ManoMano highlights 4 brand promises for sellers: greater visibility through digital marketing of your products; quality traffic in the form of both home & garden enthusiasts and professionals; dedicated support (which we at Volo can also give you); the cross border opportunities of the ManoMano platforms in ‘landmass’ Europe – France, Spain, Germany, Italy and Belgium.
Does this sound like a good fit for you? Ready to find out more and take the first step to selling on ManoMano? You’ll need to apply to become a seller, which you can do here. It’s a short questionnaire, and is part of ManoMano’s due diligence, “Before starting a collaboration, we carry out a study of each merchant, analysing its catalogue, the price policy and the quality of the service offered to the customer, to ensure that the partnership is profitable and constructive for both.” You can contact us too, since there’s a good chance ManoMano will be at least the second or more marketplace in your portfolio and you’ll want to capitalise on the benefits of managing your channels – marketplaces and your web store(s) – centrally.
For more background on ManoMano and its plans for the UK, this article from Tamebay is a good read.
Good luck! To discuss adding ManoMano to your ecommerce strategy without duplicating your business processes, why not get in touch with us here.